Inside Amazon’s First Full-Blown Cashierless Supermarket

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Inside Amazon’s First Full-Blown Cashierless Supermarket
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Inside Amazon’s first full-blown cashier-less supermarket in Seattle (Via EaterSeattle)

for $1.99 . The specials are labeled with different tags, and many of the sections have written guides with illustrations, in case shoppers are stumped about, say, what cheese to buy.

In general, after going through the scanners by the entrance, Amazon Go Grocery seems just like any other mid-sized grocer around town — until shoppers look up. That’s where one will see a maze of cameras and sensors near the ceiling tracking what each individual takes off the shelves, in order to tally it up on the corresponding Amazon account.

Though there are no cashiers, the place isn’t totally devoid of human employees. There are people around to stock the produce section , as well as those who need to check ID for the alcohol. Cameron Janes, Vice President of Physical Stores for Amazon, tells Eater Seattle “several dozens” of employees were hired to mind the store.Shoppers must use the Amazon Go app to enter the store.

Flashy tech aside, it’s fair to wonder how exactly Amazon Go Grocery fits into the company’s ever-expanding grocery empire. After all, there’s the aforementioned Whole Foods, the high-end brand that Amazon purchased three years ago, and

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