While reissues invite nostalgia from older generations, they also bring a fresh understanding to younger fans who may be hearing them for the first time.
"Reissues and new collections are critical," says Warner Music Nashville executive vp/GMThe reissue of Travis'has created a bump in consumption of the Country Music Hall of Fame member's music overall, says Kline, noting that the connective tissue between current music and previous releases is vital to enhancing consumers' bond with the genre.made me want to know whois," observes Kline.
"It was timeless to me," she says."I don't know what it is. I wasn't following a trend or anything. We were just letting the songs speak for themselves, and the message is universal and honest, and they just ring true today like they did then, to me." The album benefits, too, from how music was marketed in the '90s. It launched five singles onto radio playlists over a two-year period, including three No. 1s and an additional top five. Physical singles were rare, so fans were conditioned to purchase the entire album, a stark contrast from the 2021 landscape.
But the music from those eras also gets a boost from today's conditions. The presence of current artists on Carter's reissue easily serves as an endorsement for the project. Travis, whom younger performers widely cite as an influence, has been welcomed publicly at numerous concerts in recent years, including a July 26 Ryman Auditorium show that featured over 20 acts singing"Forever and Ever, Amen.
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