In a 2000 meeting, Blockbuster all but laughed Netflix out of the room. So they decided to “kick their ass.”
slowed his BMW to a crawl as he made the turn into Santa Barbara Airport. In the distance, a faint glow on the horizon was teasing us that it was close to dawn, but in front of us, the road was almost invisible, dark and shaded by the overhanging oak trees. I’d been to the Santa Barbara Airport dozens of times, but I’d never been here.my business partner, from the front passenger seat, stretching a finger toward an even darker driveway off the main road.
“So we fly private,” Reed said, as if it were self-evident. “We take off at 5, land at 10:30, have a car waiting. We’ll be there right on time. Probably even have enough time to grab an espresso.” She charters it out when she’s not using it. I guess flipping letters for a living pays better than I thought.”
As the elevator opened onto the 23rd floor, I was relieved to see that things looked a bit more familiar. The walls of Blockbuster’s lobby, like ours, were covered with framed movie posters, though I couldn’t help but notice that Blockbuster’s were framed considerably more tastefully, each movie in its own gleaming stainless steel frame, encircled by a ring of light bulbs like the marquee posters you see in theater lobbies.
Picking up speed, Reed continued. “But there are certainly areas where Blockbuster could use the expertise and market position that Netflix has obtained to position itself more strongly.” He laid out the proposal that we had all agreed was the strongest. “We should join forces,” he started, joining his hands together for emphasis. “We will run the online part of the combined business. You will focus on the stores.
Norge Siste Nytt, Norge Overskrifter
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