Despite the complexity of the music industry in the digital era, a narrow focus on online ranking is what drives the supposed sajaegi — or chart manipulation — schemes in South Korea.
"We're just trying to support our idols," says Lamia Putri, a BTS fan from Yogyakarta, Indonesia. Putri doesn't engage in endless streaming, because she has a full-time job.is"unfair. It's outside our control. It's created by people who have power. We're only fans. We can't do anything but get angry."
Mulligan agrees."If streaming services try to shut this stuff down, they're actually stopping valid fan engagement. There are no rules in streaming services in how much you're allowed to listen to one song. Nor should there be." "The success of an artist goes way beyond streaming itself," Mulligan says."But record labels still compete with each other for market share based on chart position."
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