Page Six Style has learned this year’s items total about $60,000. We’re told all presenters, performers and Grammy executives will take home the goodies.
More than 50 items complete this year’s Grammys celebrity swag bag.“We are excited to be back in Los Angeles and to once again be creating amazing Grammy gift magic,” Lash Fary of Distinctive Assets, the LA-based entertainment marketing company in charge of curating the bags, says in a statement.
“While our gifts are known far and wide for being fun, fabulous, useful and unique, they also serve a grander purpose. “ He adds, “Many of the brands we include are from a diverse and inclusive array of small businesses who meaningfully benefit from the worldwide exposure that being associated with Music’s Biggest Night affords them. This is celebrity marketing with a mission.”
Page Six Style is told that all presenters, performers and Grammy executives will receive this year’s swag bag — so Harry Styles, Shania Twain and Bad Bunny will all be $60,000-worth-of-products richer by late Sunday night.
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