At Germany's Bambi Awards for the media industry in November, celebrities p...
- At Germany’s Bambi Awards for the media industry in November, celebrities posed for red-carpet photos against a backdrop of established luxury brands. Alongside the likes of Mercedes-Benz and Swiss watchmaker Chopard was a newer name: IQOS, a “reduced risk” heated-tobacco device sold by cigarette maker Philip Morris International Inc.
“Philip Morris, as a company name, is somewhat of a pariah,” said Robert Jackler, a professor who led the study and heads Stanford’s Research into the Impact of Tobacco Advertising. “IQOS is an attempt to sanitize their product line.” Philip Morris declined to answer detailed questions from Reuters on its IQOS marketing strategy and the Stanford findings, saying it did not have access to the full report. “However, we doubt that there is anything PMI could say or do that Dr. Jackler, and others who criticize our scientific commitment and smoke-free vision, would ever find satisfactory.”
But in other markets across the world, the Stanford study said, Philip Morris uses “coaches” and “ambassadors” to market IQOS. In Romania and Russia, employment agencies recruit attractive women as young as 19 to market IQOS, according to job postings mentioned in the Stanford report and reviewed by Reuters.
IQOS has been present at events such as Germany’s Bambi Awards - which honor stars in TV and film, sports, art and music - as well as that country’s Playboy Playmate of the Year Awards.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Bitcoin’s Guardian Angel: Inside Coinbase Billionaire Brian Armstrong’s Plan To Make Crypto Safe For AllFor now, Coinbase looks like a casino, but founder Brian Armstrong sees it as just the beginning of a financial liberation of the planet.
Les mer »
Space Tourist Spends Entire Vacation Inside Space ShuttleCAPE CANAVERAL, FL—Despite having never visited outer space before in his life and being completely free from the everyday demands of work, family, and gravity, space tourist Dick Knowles spent his entire 19-day, $7 million vacation holed up inside the space shuttle Atlantis, sources reported Monday.
Les mer »
Inside the life of one of Trump's latest pardonees, Michael Milken - Business InsiderInside the life of Michael Milken, the prominent former Wall Street financier who was pardoned by President Trump over insider trading charges from the 1980s
Les mer »
Go Inside Jenna Dewan's Absolutely Perfect Baby Shower ProposalGo inside Jenna Dewan’s “absolutely perfect” baby shower that included one unforgettable proposal.
Les mer »
Bitcoin’s Guardian Angel: Inside Coinbase Billionaire Brian Armstrong’s Plan To Make Crypto Safe For AllFor now, Coinbase looks like a casino, but founder Brian Armstrong sees it as just the beginning of a financial liberation of the planet Blockchain50
Les mer »
Bitcoin’s Guardian Angel: Inside Coinbase Billionaire Brian Armstrong’s Plan To Make Crypto Safe For AllDuring an expansive interview, Brian Armstrong declared why he got into the bitcoin business: “I wanted the world to have a global, open financial system that drove innovation and freedom.” Blockchain50
Les mer »