Instagram boss moves back to US from London after Threads loses more than half its users

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Instagram boss moves back to US from London after Threads loses more than half its users
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Instagram head Adam Mosseri moved back stateside one year after relocating to London. He cited the different time zones as reason for his move, though it’s unclear if Threads’ waning us…

Adam Mosseri, who oversees the Instagram-linked “Twitter killer” app, said the recent launch of Threads made working from a distant time zone too challenging.

Zuckerberg cheered Mosseri’s decision with a reply to his Threads post, writing: “Welcome home!” replied.Instagram head Adam Mosseri moved back stateside one year after relocating to London. He cited the different time zones as a reason for his move, though it’s unclear if Threads’ waning user base also contributed to the decision.

Mosseri moved to London in August 2022 to build out Meta’s operations in Europe and stave off mounting competition from Instagram rival TikTok. He announced he had moved again via Threads post.“Today we land back in the US after a year living in the UK,” Mosseri shared in the Monday post. “Absolutely,” Mosseri replied. “I’ve talked about how it’s a risky bet, but it’s something that we’ve committed to in the long run.”

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