Instagram now lets you add music to photo posts.
in a callback to the MySpace days. Audio integration into the app apparently didn’t stop there, as it has already rolled out a way to add auto-playing music to posted photos., Instagram has introduced the ability to add music to photos that appear on the app’s feed, which it says will provide creators with an additional tool to “bring their content to life and express themselves.”
Instagram says that music is a “huge part” of expression on the platform and that as such it is adding the ability to pair music with photos on the feed in the same way that it already supports it in Reels and Stories. “No matter which format works best to tell your story, you can now add a soundtrack to your favorite photo moments to bring them to life,” the company says.Creators can now upload a photo and then select a song that will play when the photo is viewed. To do so, creators select a photo to add as normal, but prior to sharing select “Add Music.” The interface will allow users to search for songs or browse Instagram’s “Trending” or “For You” lists.
Also recently announced is an update to the creator marketplace that allows users to express interest in joining branded content campaigns. Brands will choose to share projects with a targeted audience of creators, and from there eligible creators can express their interest in being a part of that campaign. Instagram is positioning the update as a way for certain creators to get noticed by brands and close deals with them quickly from within the app interface.
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