Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
to help them benchmark payments — even some smaller influencers find the rates unreasonable.
Brands themselves are the ones setting the rates, not Instagram. And low pay rates on a platform-run marketplace aren't just an Instagram issue. "Creator marketplaces should provide a more equitable way for the creator middle class to source opportunities," said Qianna Smith Bruneteau, founder of the American Influencer Council."Instead, these marketplaces can be exploitative hubs for creators less seasoned with contracts and creative terms of use."
Brittany Dke, for instance, said she uses the marketplace as a tool to see what brands are hiring influencers for campaigns and curates outreach — beyond the app — accordingly. Other creators echoed Dke. Najm Loyd, a creator who told Insider in September that he had inked a deal through the marketplace, said he hadn't used the marketplace for another deal since."I never see big brands on here," creator Sarah Gavilla said.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
'We bought a tiny home on Facebook Marketplace''We bought a tiny home on Facebook Marketplace' 🏠 Read more:
Les mer »
‘Yellowstone’ Cast and Creator Taylor Sheridan Skip PaleyFest Last Minute Amid Kevin Costner DramaThe “Yellowstone” drama continues. The main cast of the show, along with creator Taylor Sheridan, were expected to attend PaleyFest in Los Angeles on Saturday evening and unexpectedly did not. Abou…
Les mer »
‘Yellowstone’ Drama Heats Up as Cast and Creator Ditch PanelThe future of Paramount's hit series ‘Yellowstone’ remains up in the air as lead Kevin Costner and creator Taylor Sheridan ditched a panel appearance—which just four cast members attended.
Les mer »
'Yellowstone' cast, creator no-show for TV event amid reported dispute with networkAttendees demanded refunds on social media after star Kevin Costner, creator Taylor Sheridan and others missed a scheduled panel at PaleyFest L.A.
Les mer »
The Night Agent Season 2 Looks To New Location & Characters, Creator TeasesThe Night Agent creator Shawn Ryan explains what can be expected from season 2, including a new central location with a new ensemble of characters.
Les mer »
The Big Door Prize cast and creator on new Apple TV+ series | Digital TrendsIn an interview with Digital Trends, Chris O'Dowd, Gabrielle Dennis, and David West Read spoke about reevaluation and self-exploration in The Big Door Prize.
Les mer »