Instagram now counts more than 2 billion monthly active users around the globe, according to two employees who spoke with CNBC.
in October, the company said it would make Reels a core part of Facebook and Instagram services to try and appeal to users between the ages of 18 and 29.But Facebook's effort to lure young users to Instagram and to try keeping them there for longer periods of time is what's placed the company squarely in the crosshairs of regulators, legislators and increasingly parents.of stories based on a trove of documents leaked by whistleblower and ex-employee Frances Haugen.
Congressional committees have since held multiple hearings about the impact of social media on teenagers, including Mosseri's Senate testimony on Wednesday. Many senators have compared Facebook's strategy of getting teens addicted to its products to the"I believe that the time for self-policing and self-regulation is over," said Sen. Richard Blumenthal, D-Conn., on Wednesday.
Whether pressure from Blumenthal and others in Washington forces any changes at Instagram, Facebook needs the app to remain sticky.
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