Instagram partnered with fashion and beauty creators to test its affiliate shops feature for the holidays.
as a small pilot for a handful of participants — is apparently going so well that the company expanded the test: On Monday, the company announced it has partnered with fashion and beauty creators to launch shops in time for the holidays.
That’s the idea, though it’s still in a limited testing phase, so few people can actually launch one yet. But things seem to be moving along, with Instagram adding more test subjects into the group.
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