Instagram making changes to its algorithm in order to push creators to produce original content and discourage aggregators from reposting.
Sick of seeing only TikToks on Reels? So is Instagram. On a more serious note, Instagram is tweaking its algorithm not only to crack down on reposts, but also to incentivise creators to produce original content.
Adam Mosseri, the current head of Instagram, announced yesterday some interesting changes coming to the social media platform. In addition to expanding the functionality of tags, Instagram is introducing a ranking for originality and implementing it in its algorithm. This is the next step in Instagram’s concrete efforts to encourage creators to produce original content for the app. The idea is pretty straightforward - more creativity, less reposts .
If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. We’re going to do more to try and value original content more.
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