Instagram has rolled out a new feature globally that will allow users to upload longer, uninterrupted Stories of up to 60 seconds.
The update will enable a more seamless viewing experience on Stories. The change is also part of Instagram’s broader process to simplify the app and integrate its video options, as the social media giant continues to chase TikTok’s astronomical growth in short-form video., the company has been increasing the time limits on its video products. In June, the company added support for longer Instagram Reels of up to 90 seconds, up from the previous 60 second-limit.
The changes suggest that Instagram is still very much focused on becoming a video-centric platform. This is in spite of the
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