I'm the mind behind the New York Times bestseller, 'The Kim Kardashian Principle: Why Shameless Sells And How To Do It Right'. Variety dubs me 'the best in the business', while Harper’s Bazaar hails me as 'the most relevant voice of the social media era'.
The recent passing of Iris Apfel, the iconic textile expert, interior designer and fashion maven known for her eccentric style, even at 102 years old, reminds us of her timeless insights on creating a brilliantly disruptive brand.
Iris Apfel's influence spanned decades, peaking in the 1980s and 90s while gracing Paris fashion shows for over 50 years. He age didn’t stop her showing up or defying expectations from the status quo.as a"geriatric starlet," her signature style - cropped white hair, oversized glasses, and bold lipstick - left an indelible mark on the industry.
Iris Apfel's fundamental message? Embrace your individuality and create your own space as a strategic advantage. Her fearless self-expression through vibrant colors and patterns, coupled with her status as the oldest figure in the room—a feat that is no easy task in the realm of fashion—set her apart, serving as an inspiration to cultivate a distinct brand identity. She embodied courage in the realm of branding.
Finally, Iris Apfel's philanthropic endeavors and commitment to mentoring the next generation emphasized the importance of giving back and imparting knowledge. Audiences are drawn to purpose-driven brands. Companies perceived to have a substantial positive impact have seen a remarkableof consumers being willing to switch from their current product to one from a purpose-driven brand, it is evident that we must take note.
All this to say, there are many lessons in death. Iris Apfel’s entrepreneurial spirit, visionary creativity, and fearless risk-taking provide invaluable insights for leaders and marketers striving to establish lasting brand legacies - whether that be corporate or personal. I believe, Iris Apfel's influence goes beyond fashion, highlighting the power of authenticity, collaborative partnerships, and embodying the transformation you seek in the relentless pursuit of creativity.
Norge Siste Nytt, Norge Overskrifter
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