“Cocaine Bear,” directed by Elizabeth Banks, comes at a time when the film industry is often criticized for churning out sequels and formulaic releases.
NEW YORK — On Dec. 22, 1985, The Associated Press reported the following from Blue Ridge, Georgia:
That changed when screenwriter Jimmy Warden delivered to producers Phil Lord and Christopher Miller a script titled “Cocaine Bear.” They were on board from Page 1. “You have to demonstrate theatricality to get the greenlight. It just means you have to swing the bat a little harder,” Lord says. “In this world that’s increasingly mechanized, things that don’t feel mechanized have really special value.”
“What’s funny is that we thought it would be difficult because of the subject matter. But surprisingly, they were excited right from the jump and didn’t shy away from the movie, its tone or even its title,” says Miller. “We thought at some point, someone was going to say, ‘Well you can’t call it ‘Cocaine Bear.’ You have to call it ‘A Walk in the Woods.'”
“They love things with strong flavor. That’s the word I hear a lot in my marketing meetings,” Banks says. “It’s harder and harder to find things that are theatrically exciting. The hope was that we were making something people needed to leave their house to see.”
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