Musician Blaketheman1000 straddles rap, emo, and meme culture for a sound that, like the Gen Z cohort it speaks to, is as confusing as it is brilliant.
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At first glance, Blaketheman1000 appears to be yet another cliché white rapper, but his music flirts with hip-hop as much as it does pop or emo and generally doesn’t inspire the alarm bells of appropriation. “I’m not making hip-hop. I want to make that clear. Pop has some influence from hip-hop, but I’m not a rapper,” Blake tells me.
On his more rap-leaning tracks, Blake’s shtick is to be innocuous-seeming, like the most diminutive guy in a friend group, all while remaining playfully cocky. It’s a familiar white rapper trope, and Blake is more aware of it than most. , and arguably his most famous song, caught on for its playfully self-effacing lyrics. “‘Blake 2’ dropped during Omicron, the whole city hopped on my Johnson/Like ‘who’s that?’/Oh, I’m just a dude who raps and eats food like Action Bronson,” Blake raps.
Blake is more on the side of Gen Z’s pink-haired pop-punk nostalgia than pure hip-hop and is careful not to let his humor obscure that fact. “I’m not trying to make a joke out of rap. Even though I try to be a comedian, I understand my place. I love country music too. The songwriting is always brilliant. They might be hybrids, but I am just trying to be myself. Like, I read
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