Coveted by celebrities like Rihanna and Drake, the family-owned fashion brand Chrome Hearts also has a rare commitment to manufacturing its clothes in America
in New York’s West Village on the afternoon of Sept. 11, 30 or so people waited to be let inside a temporary shop the fashion brand Chrome Hearts had mounted for its sub-collection, “.” Like music fans wearing a band’s T-shirt to its concert, many were dressed in Chrome Hearts shirts, hats and hoodies. The line crawled along. One man in Star Trek-esque glasses at the very end said he’d already been waiting 15 minutes.
Started in Los Angeles in 1988 by friends and avid motorcyclists Richard Stark and John Bowman , Chrome Hearts is best known by mainstream observers as a celebrity-fashion favorite. Notables from John Cusack to Dennis Rodman to Rihanna have worn the brand’s virile leather jackets, weighty necklaces and sweatshirts bearing its iconic cross logo. The latewas a consistent Chrome customer, staying dripped in the brand’s hulking silver rings even into his later years.
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