Bars, powders, and concentrates are the beauty world’s latest obsession. Here's why everyone's going 'waterless.'
Another perk: Preservatives aren’t really needed. After all, bacteria live their best lives splashing around in a water-rich environment; conversely, “in anhydrous formulas, the bacteria have a more of a difficult time growing since there is no water, so this risk is lower,” says Plescia. And fewer preservatives are a good thing, Jenkins adds, since “everything we use in our shower goes down the drain and into our water systems.
Part of that is because, while H2O might be out of the picture, there’s a whole lot of other stuff still in it. “With higher levels of other ingredients, the sustainability of those ingredients themselves can be brought into question,” Plescia explains. Putting a pin in the sustainability conversation for a second, waterless beauty products have a host of other pros, like payoff in terms of potency and convenience. They tend to be more concentrated—meaning they’re packed with more nutrients, vitamins, and other beneficial compounds.
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