In 2008-09, cash-strapped Americans bought fewer trees. As a result some growers went out of business or planted fewer seedlings. That means fewer trees are coming to market today
ROB DILLON has had to turn some customers away. He has sold Christmas trees in Atlanta, Georgia since 1993, but this year certain types—particularly eight-to-ten-footers—are in short supply. “We don’t have what they want,” Mr Dillon laments. Around 100m households in America will decorate their perfect Fraser Fir or Scotch Pine this year. Many people are worried by headlines warning of a shortage of trees.
Supply-chain snarl-ups have a smaller effect on live trees. Most are grown domestically; almost every state produces them, but Michigan, North Carolina and Oregon grow the most. Rising freight costs might make trees slightly more expensive, especially in smaller or more remote places, but that is unlikely to stop many people from getting one. Extreme weather events have had a bigger impact on the supply of live trees, at least in some regions.
A deep economic downturn has also reduced the number of real trees available—though not the downturn caused by the pandemic. Amid the Great Recession of 2008-09, cash-strapped Americans bought fewer trees. As a result some growers went out of business, while others planted fewer seedlings. Christmas trees can take as long as 15 years to mature, resulting in fewer trees coming to market today.
Even so, buyers pining for a Christmas tree need not panic. Americans who want one, Mr Hundley assures them, will get one. They may have to spend a bit more: the cost of a live tree has risen by 5-10% this year, in line with the past several years, and sellers of artificial trees have reported raising their prices by as much as 30%. And people may not get their perfect tree.
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