The explainer we all need
In the beauty version of word association, “witch hazel” is synonymous with a refreshing post-cleanse ritual that typically involves a swipe of a cult status toner on a plush cotton pad. But, beyond its apothecary vibes and long-standing status among natural beauty aficionados, what even is witch hazel? And what are its skincare benefits? Here’s everything to know about witch hazel and how to incorporate it into your beauty routine.
What are the benefits of witch hazel? Witch hazel is widely believed to decrease inflammation and help soothe sensitive or irritated skin. “Witch hazel used on the skin is felt to reduce irritation as it contains a number of anti-inflammatory properties,” Dr. Li says. It’s bracing effect is apparent at first swipe, but it has also been linked to soothing benefits.
How can you use witch hazel in your beauty routine? Witch hazel is most widely known in North America in toner form. In a multi-step skincare routine or facial treatment, toner is the liquid product that is spritzed or swiped over skin with a cotton pad following the use of a cleanser and before serums and moisturizers. “The ingredient is a natural astringent, contracting the skin cells together and causing vasoconstriction of blood vessels.
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