On my way to get a chicken salad from East 81st St. Deli.
The social media attention has increased sales, too. Wael Herbawi, owner of East 81st St. Deli,in one day since the video went viral. And he's been posting dozens of TikToks of people coming in and trying the salad for themselves.,"We did not expect that at all." Herbawi told Bon Appetit his dad has been helping him grocery shop to keep up with the sudden uptick in demand.
"I had got off work. Because it was hot, I was like, I don't want anything heavy. So I stopped at the store like I normally do. And I was like, 'Hey, you guys make salad now, right? And was like, 'Yes.' So I was like, 'Can I get a chicken salad?' and I gave him the extra things to put in. And once he was done, it was a beautiful salad. So he said, 'Hey, let's make a TikTok.' And that's where it started.
Godfrey told TODAY she thinks the video is so popular because"people fell in love with my personality" and specifically"That's how I naturally talk," she said."It wasn't like I was like, 'Oh, it's aGodfrey said it's"unbelievable, actually" to be such a trendsetter. Godfrey said she plans to take advantage of her virality by making more food-review videos — to bring attention to other Cleveland eateries.
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