“It’s always the fandoms and the communities that make any IP what it is,” themcinerney says. Ahead of CoinDeskIDEAS she shares why she’s betting on Web3 culture and why it really does come down to fun and games.
Think about “Buffy the Vampire Slayer.” It was more than a show, it was one of the internet’s first cultural juggernauts: Fans obsessed in chat rooms, they wrote fan fiction, they organized conventions.
Her mission? “Sixth Wall is really building the future of entertainment,” McInerney says, and she likes that this future can be co-owned by the community. When we moved from Web1 to Web2, what really drew people in was ways to entertain, and to be entertained, and to participate and hang with friends, right?
I like to think of it as joint upside. Because right now, it's such an unfair relationship, in some ways, between the fans and producers or creators. I think everybody's a creator, and especially fans.
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