New Congressional documents show how e-cigarette maker Juul Labs pitched its products to at least eight Native American tribes.
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Now, e-cigarette use is a growing problem, especially for Native youth. From 2014-2017 more than 20% of middle and high school students who identified as AI/AN reported current tobacco product use, with e-cigarettes the most commonly used product among this group,The issue first got major attention when O’Leary testified in July about a visit Juul representatives paid to the CRST last winter.
According to the new Congressional memo, Juul representatives delivered similar pitches to leadership of five other groups between December 2018 and February 2019: the Moapa Band of the Paiute Tribe, the Lummi Nation, the Nooksack Tribe, the S’Klallam Tribe and the Chickasaw Nation.
Juul also contacted representatives from an undisclosed number of other tribes, but “these preliminary discussions did not advance to organized meetings to present a switching program proposal,” according to responses the company provided to the Subcommittee. The company added that none of the pitches resulted in deals or data collection and the program was halted entirely in spring 2019.
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