The initial promise of streaming has given way to frustration and fatigue for consumers and creators alike. Peak TV is in retreat and in its place is a new era of discontent: Call it Pique TV. Read MeredithBlake ’s latest.
Creators including Rachel Shukert, whose charming adaptation of “The Baby-Sitters Club” was canceled after two seasons, complained about receiving little information on how their shows were performing, with no clear metric for “success” in a post-Nielsen world. For Mike Royce, co-showrunner of “One Day at a Time,” Netflix’s lack of transparency around viewership data was uniquely frustrating, even compared to broadcast TV.
As it expanded its global reach and its stock price continued to soar, Netflix touted its algorithms and proprietary data as much as the success or artistic vision of any one program. The company wasn’t just selling entertainment to consumers. It was selling the promise that technology could take the risk to shareholders out of the business.
Netflix wasn’t the only company to get carried away with technology. Quibi, a streaming platform that delivered 7- to 10-minute videos to users’ smartphones and had spent millions on projects with Hollywood stars like Reese Witherspoon, arrived to much hype in 2020. But the company flamed out within months of its debut. The name “Quibi,” short for “quick bites,” has now become synonymous with “expensive boondoggle.
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