Melania Travis (of andieswim) discusses facing gender bias from investors, how inclusivity catapulted her startup's success, and how brands are getting LGBTQ+ marketing all wrong. (Hint: stop rainbow-washing your brand each June.)
Melanie Travis founded her swimsuit company, Andie Swim, in 2017 to challenge the out-of-touch and oversexualized marketing that powered the industry—as well as its wasteful manufacturing processes that largely relied on fleeting trends and synthetics.
“There's that moment when you go to the beach and you're taking off your clothes to get in the water or lay in the sun, and that is such a vulnerable moment for women,” Travis points out. She says she set out to start a brand that makes beautiful, high-quality swim that's easy to wear and easy to shop for—and that has imagery that is by and for women who are the customers.
The experience inspired Travis’ next goal: become an investor in the next wave of female-led ventures. “Because the more you have these female, LGBTQ+, and/or women of color entrepreneurs succeeding at raising capital, building businesses, and then entering the investor community, the more we're going to experience a sea of change,” she says. All Andie Swim suits are designed with inclusivity in mind.
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