The artists are both part of a new wave of local talents promoting a fresher image of Italy — and that’s why fashion is courting them.
— is not an easy task, as comparisons and expectations to match that level of success inevitably flooded social media and piled up under the “Brividi” official video on YouTube that already counts more than 55 million views.
“We still feel everyone’s fondness. We don’t particularly feel the pressure because we are not facing this event as a competition but an opportunity to put ourselves out there and bring our song to as many people as possible,” echoed Mahmood. He also praised Måneskin and the success they had abroad, underscoring that “their victory has played a very important role for all the Italian artists who would like to reach an increasingly international audience.
“I owe everything to that experience, it allowed me to open up to an international audience and do my first European tour,” recalled Mahmood, defining it “an honor” to represent“I want it to be like the first one. I want to have the same vibes as Riccardo [Blanco] and approach everything with the same sense of discovery. In this way, I will enjoy it more, just like it happened with Sanremo,” he added.
Born with the full name Alessandro Mahmoud in 1992, just like Måneskin, the singer also auditioned for “X-Factor Italia’s” but in 2012, and was eliminated after three episodes. He returned to the music scene by winning the “Giovani” category of Sanremo — dedicated to emerging talents — in 2018 before taking the trophy of the main competition at the same music festival in 2019 with “Soldi.
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