ITV bosses have talked up the Plimsoll Productions and Ben Stephenson deals as “ticking the box on genre and geography” and detailed how soon-to-launch streamer ITVX will attract bigger…
producer Plimsoll for £103M and set up a transatlantic talent label within the production arm for formerSpeaking to the press after the unveiling of ITV’s half-year results, CEO Carolyn McCall said the pair of landmark deals “tick the box on genre and geography,” allowing the production/distribution arm to move into a new space, natural history, and helping with the push to make more high-end scripted hours and work more regularly with U.S. streaming platforms.
The pair of deals demonstrate “two very different strands of our strategy,” added McCall, one being an acquisition of a company “with a very strong infrastructure of its own” and the other being an individual setting up a label. ITV Studios is attempting to double its proportion of total revenues from SVoDs over the next four years, and today’s half-year report showed progress, with turnover rising 3pp to 19%. Its number of scripted hours nearly doubled on the same period last year. The results showed aMcCall and Content Boss Kevin Lygo talked up soon-to-launch streamer ITVX, which is gearing up for Q4 rollout and will see shows premier exclusively months before being given a linear run.
“Their shows will have more presence on air over a year,” he added. “We can premier something on ITVX and then six months later put it on the channel where you will get another group of viewers watching it and another bump on ITVX. We think it’s a full, virtuous circle.”
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