These 3 habits can help you balance your passions, no matter what industry you're in.
Over the last eight years at Mad Engine, Itzel Islas has designed art and patterns that live on some of your favorite apparel. From Marvel characters to Disney favorites, her work can be seen on the racks of Target, Wal-Mart, and Urban Outfitters. For Islas though it’s been the process of creating these designs that have been her favorite part.
Her fire to grow and continually challenge herself creatively has led Islas to take on her own clients independently and to lead the creative charge for San Diego’s biggest coffee festival, Cold Brew City Fest. As she’s built her career and expanded it, she prioritizes paying what’s she learned forward to encourage the next generation of Latinx creatives to continue to pursue their dreams — even when the process seems to move slower than desired.
“Restrictions, creativity, and ownership,” notes Islas. “When you're designing for larger brands, there are several people that have a say on what the final product needs to look like. Projects could go through several revisions and end up looking nothing like what you first intended or imagined. It can be fun and fulfilling to see the product you designed in stores but your name won't be attached to it and people won't know who made it, nor will there be that recognition.
“[With smaller scale clients] there is full control during projects, and creativity can run wild,” explains Islas. “Also, your name is usually attached to your product, which allows for your brand to get discovered and recognized.” Islas is a Latina and she credits her roots and upbringing with helping pave the way for her passion and dedication to her work, especially once she started embracing it more intentionally.
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