.JBALVIN and MillerLite are showing love to local convenience stores with a new collaboration collection called BodegaWear.
Es José Time in 2021 took over a New York City bodega to showcase the campaign and for fans to meet Balvin and have a beer. This year, the partners launched the collection online and with limited-edition packaging at local stores and bars across the nation.
“Bodegas are much more than stores — they’re neighborhood hubs that truly bring people together,” said Sofia Colucci, vice president of the Miller family of brands. “When we decided to launch a merchwith J Balvin, we wanted to pay tribute and give back to these beloved, local institutions and the way people effortlessly combine street style and comfort on their bodega runs.
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