Chinese actor and singer Jackson Yee explores The Landmark, Tiffany & Co.’s New York flagship, in a new video.
He ascends the spiral staircase to view the store’s “Breakfast at Tiffany’s” installation. Tiffany & Co.’s New York flagship is featured prominently in the 1961 film. Exhibited in the store is a replica of Audrey Hepburn’s iconic blackdress from the movie. Yee completes his tour on the building’s balcony, overlooking Fifth Avenue.
Tiffany & Co.’s New York flagship reopened in 2023 after extensive renovations. Designed by architect Peter Marino, the store’s new decor includes a 22-foot “Diamond Skylight” art installation by Hugh Dutton and an immersive moving fresco by visual artist Yorame Mevorach. Additional art pieces featured in the flagship are original works and never-before-seen Tiffany-commissioned pieces by Daniel Arsham, Jenny Holzer and Rashid Johnson.
Yee began his career as a child star, joining the Chinese band TFBoys in 2013. Among Yee’s other luxury endorsements are Givenchy and Armani Beauty. He was also a spokesmodel for Adidas until 2021. Tiffany & Co. has released several videos of celebrity ambassadors touring The Landmark, including Florence Pugh, Gal Gadot, Nancy Ajram and Jimin of the K-pop supergroup BTS.
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