Jaeger-LeCoultre Just Opened an NYC Exhibition to Honor Its Most Popular Watch, the Reverso

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Jaeger-LeCoultre Just Opened an NYC Exhibition to Honor Its Most Popular Watch, the Reverso
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The Art Deco pop-up on Madison Avenue even has a delightfully designed cafe.

The café is Art Deco-inspired, of course, in a nod to the era in which the Reverso was born. “All the decoration pays tributes to this amazing design era,” Jaeger-LeCoultre CEO, Catherine Renier, told. “And in the cafe, you will enjoy the pastries and drinks that are tailor-made by French pastry chef, Nina Métayer. She did these pastries commissioned by Jaeger-LeCoultre with ingredients from La Vallée du Joux and designed them in Art Deco style.

that is now being used for engraving on the casebacks of Reversos. The style can also be seen on the backdrop of the café wall.Most visitors will, of course, be coming through the space as Reverso owners or enthusiasts and the exhibition within the pop-up offers historical products, technical information and even some new product—the just-releasedis housed in a glass vitrine towards the back of the venue in case you’re anxious to get an up-close encounter.

Swing by and treat yourself to a cappuccino and a pastry…or better yet, the stunning new Duoface Calendar.

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