Jaguar Uses Artificial Intelligence To Create Unique Social Media Artwork | Carscoops carscoops
Jaguar is dipping into the art world with its [un]reality Jaguar social media showcase that uses an advanced artificial intelligence system to transform text into an image.
The state-of-the-art artificial intelligence system, dubbed DALL·E, creates realistic images and art based on text descriptions. Thesays it is becoming a pioneer of next-generation technologies as part of its Reimagine overhaul that will see it become an all-electric modern luxury brand from 2025. “AI embodies the daring and curious self-expression unique to Jaguar,” Jaguar Land Rover chief creative officer Gerry McGovern described in a press release. “It felt fitting to be one of the first brands to meaningfully utilize this technology by devoting our key social platforms to this unique creative form. Innovative and courageous, ‘[un]reality’ offers a glimpse of our ambitions for the brand.
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