That Pininfarina design collab Morgan's been teasing? This is what we've been waiting for...
There must be easier jobs in the car industry than conjuring up a special edition Morgan. The unmistakable aesthetic is a huge part of why the brand is so adored; deviate from it too far and there’s a risk of alienating dedicated fans. Yet change it too little and your limited-run collector's item may struggle to justify the premium. And that’s before even involving; they’ll want to have a say, of course, or there would be little point buddying up. But they can’t overdo it.
With a whole lotta wood on top. The teak is impossible to avoid when drinking in the Midsummer, so must be mentioned as a priority. What would be very hard to explain without images is beautiful in reality; where the decking of something like a Rolls-Royce can look a bit OTT, here it complements the whole barchetta vibe just perfectly. This being Morgan, the woodwork accounts for a heck of a lot of the build hours .
As for the Pininfarina input externally, it’s worth drawing attention to the ‘piano keys’ - the black hand-formed aluminium vents inspired by its old Lancia designs - as well as the badges. Where we’re used to ‘Pininfarina Design’ on some cars, the Midsummer features ‘Pininfarina Fuoriserie’ - the very first time it’s been used. It means ‘out of series’, reflecting the Morgan’s status as a collaboration.
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