.RocNation is working toward what might be its biggest achievement yet: the SuperBowl’s first real-deal hip-hop halftime show, decades into the genre’s domination of pop music. “This moment is definitely overdue.'
Now, Roc Nation is working toward what might be its biggest achievement yet: the Super Bowl’s first real-deal hip-hop halftime show, decades into the genre’s domination of pop music.A former Snoop Dogg backup dancer sues him for alleged sexual assault, sex trafficking
Hiring decisions are not within Roc Nation’s purview, Perez was quick to point out in an interview at SoFi alongside Jesse Collins, another of the halftime show’s executive producers.
The company’s partnership with the NFL was controversial from the beginning: Roc Nation — which encompasses a record label, a sports agency and a talent-management company with clients including Rihanna, Megan Thee Stallion and NBA star LaMelo Ball — teamed with the league after former NFL quarterback Colin Kaepernick was more or less blacklisted as a result of the much-discussed protest movement he sparked against police violence and racial injustice.
There’s no question that Roc Nation has reshaped the closely scrutinized halftime show both in front of and behind the cameras. In the 15 years after Janet Jackson and Justin Timberlake’s notorious “wardrobe malfunction” in 2004 — an incident for which Jackson bore the brunt of the NFL’s condemnation — only four artists of color headlined the show; the three shows Roc Nation has produced have all been headlined by artists of color.
Steve Berman, a longtime Interscope Records exec who helped shepherd Dre, Snoop, Eminem and Lamar to stardom, said, “Landing the Super Bowl halftime is without a doubt the biggest stage in any artist’s career.” Planning for this show, he added, began about two years ago; he called Roc Nation “an artist-first company” and hailed it for “understanding the artist’s way by respecting their creative vision.
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