We asked Jeep’s two main bosses about it. The answer might surprise you.
"Entering into the white space for us, we thought it was a good way to leverage one with the other," Morrison says.
The more affordable Jeep Wagoneer targets the mainstream, offering feature for feature what those customers are looking for, says Morrison. Grand Wagoneer is directly aimed at the premium large SUVs, tailoring its features accordingly."The separation is there by powertrains and by content," he says."The differentiation is, feature for feature, powertrain for powertrain, based on what the competition have in each of those segments."was a long time coming.
"That is the flagship. We wanted to re-establish the name and we've been very successful doing that." It is the better seller. And the top-of-the top, the Grand Wagoneer Series III is the vehicle that doesn't stay more than about three days on the lot, he says."It is a good sign that we have been able to establish it this way."
Meunier admits that Jeep needs to build more awareness at the lower Wagoneer level, the $60,000-$85,000 mainstream part of the segment."This will take a little bit of time." Some of it is chronology. The Wagoneer base Series I was last to launch. They did not start rolling off the line until this spring, and the addition widens the scope for buyers of all pocketbook sizes.
The executives say despite content differences, the Wagoneer shares the warm feeling that the Grand Wagoneer had in the past. And the mainstream Jeep is not a cheap version of the Grand Wagoneer, Meunier says."It has the same bones and engineering and is well designed. It is a very good car. We made the Wagoneer look great and the Grand Wagoneer even greater.
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