Jen Atkin's latest launch, a revamped collection of shampoos and conditioners, is the brand's most innovative yet.
The Daily Care collection features three shampoos and three conditioners. Each comes in a fine, medium, or thick formula, specific to your hair type."We wanted to simplify the whole concept of shampoo and conditioner," she adds."One thing that we discovered while we were crowdsourcing is every person has different needs for fine hair, for medium, for thick. It's not just one in particular need."OUAI spent a year developing the formula using targeted ingredients.
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