The movie will be available on Peacock concurrently with its global theatrical release
© Universal Studios. All Rights Reserved., still slated for theatrical release on February 11, 2022, will become the next big Universal title to go out with a dual release. As was the case within October, the rom-com, about a famous musician who reacts to a scandalous breakup by impulsively marrying a random concertgoer , will be available on Peacock concurrently with its global theatrical release.
This is not correlation equals causation. This wasn’t some impulsive decision following the underwhelming $10.5 million debut of Steven Spielberg’s acclaimedto Peacock on a whim after negative festival reviews. I’m guessing the months and months of lousy $4-$6 million opening weekends for adult-skewing studio programmers likestill performed to best-case-scenario business means that the cannibalization may be limited.
There doesn’t seem to be much self-inflicted damage for films arriving in theaters and on Peacock, Paramount+ and arguably HBO Max concurrently, since the footprint for those streaming platforms is a smaller than the likes of Disney+ and Netflix. Right nowcan do about as well theatrically as they otherwise would have done even with a dual release.than did previous “part two” chapters (
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