Jennifer Lopez-Shakira SuperBowl halftime show is a turning point for the NFL
Pop icons Jennifer Lopez and Shakira are slated to perform at the 2020 Super Bowl halftime show in Miami, Florida on Sunday— the first time two Latina women will headline the monumental event.
The silent protest prompted several big-name celebrities like Rihanna and Cardi B to boycott the NFL in solidarity with Kaepernick — and the league quickly began to feel the impact in ratings and public opinion. But Sunday night could be a big step in fixing the NFL’s battered image: The first Super Bowl halftime show was co-produced in partnership with rapper turned billionaire businessman Shawn “Jay-Z” Carter.
While the pairing may seem odd, Jay-Z — a staunch Kaepernick supporter and vocal critic of the NFL in the past — has defended his new role to help the league grow and improve from the inside out.
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