Jerry Juroe, Marketing and Publicity Veteran Who Handled 14 James Bond Films, Dies at 98

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Jerry Juroe, Marketing and Publicity Veteran Who Handled 14 James Bond Films, Dies at 98
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'He made a huge contribution to the success of the series from the very first promotional tour to Italy in 1962 for 'Dr. No' with Sean Connery to his retirement as director of marketing on 'Licence To Kill,'' Bond producers Michael G. Wilson and Barbara Broccoli said in a statement.

Born in San Francisco on Sept. 19, 1923, Juroe’s first taste of Hollywood came before he was even a teenager when he won a contest to attend an advance screening of 1935’sat Paramount’s local office. But any thought of a future in showbiz was put on hold when, per the wishes of his father, a career naval officer, he went off to the Castle Heights Military Academy in Lebanon, Tennessee, where he studied from 1935 to 1941.

Upon being honorably discharged in October 1945, Juroe returned to the Bay Area. There, he landed a job working for Fox West Coast Theaters, first as the assisant manager of the Rialto cinema and then as its publicity chief. He left to oversee publicity for the Herbert Rosener Theaters, and then for Paramount Theaters in San Francisco, before earning an invitation, in 1950, to come work in Paramount’s publicity department on the studio’s lot in Hollywood.

This first of several stints at that studio reunited him with Hope, who became a friend; introduced him to many other A-listers, including

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