High-end jeweller Bulgari has apologised after allegedly listing Taiwan as independent from China on an overseas website, sparking a furious response on Chinese social media.
The company and its Chinese celebrity ambassadors became trending topics on China's Twitter-like Weibo platform after users spotted the country drop down menu on Bulgari's website.
The controversy prompted state media outlet Global Times to post on social media that: "Taiwan is an inalienable part of China's territory and cannot be listed as a country"., apologised on its official Weibo account, saying the mistake was due to a management error and that it "respects China's sovereignty and territorial integrity".
It's not the first foreign brand to face the wrath of Chinese social media users aggrieved about a perceived territorial slight. In 2019, luxury brands including Versace, Givenchy and Coach were heavily criticised in China when it came to light that they had, on websites and merchandise, indicated Taiwan, Hong Kong and Macau were countries.Thomson Reuters
Casey has reported on China's consumer culture from her base in Shanghai for more than a decade, covering what Chinese consumers are buying, and the broader social and economic trends driving those consumption trends. The Australian-born journalist has lived in China since 2007.
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