Garcia: Jill Biden’s taco gaffe a reminder that Dems keep playing Sombrero Politics
First Lady Dr. Jill Biden speaks Monday, July 11, 2022 at the Latinx IncluXion luncheon of the UnidosUS annual conference at the Grand Hyatt hotel in downtown San Antonio. UnidosUS, formerly the National Council of La Raza, is the largest Latino civil rights organization in the United States, according to its website.
That same year, San Antonio Democrat Leticia Van de Putte, who was then a Texas state senator, warned the party’s presidential nominee, Barack Obama, against trying to court Latino voters with Sombrero Politics.“Don’t come in, listen to a little bit of Latino music, take a couple of chips-and-salsa, speak a couple of words in Spanish, and then you’re gone,” Van de Putte later recalled telling Obama.The first lady spoke at the annual conference of the Latino advocacy group UnidosUS.
Biden’s underlying message, that Latinos have a diverse range of backgrounds and shouldn’t be reduced to a monolithic bloc, was admirable. It was the work of speechwriters who think that throwing in a couple of superficial cultural signifiers is some kind of substitute for a year-in, year-out commitment to engaging with Latinos and listening to their concerns.
We saw it in 2021, when Javier Villalobos, a former Hidalgo County Republican Party chair, was elected mayor of McAllen. Biden led by 3 percentage points in the poll. Buried deep in the poll results, however, was this alarming bit of news for Democrats: Among Latino voters, Biden had a slim 42-39 advantage.
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