Detailed targeting data from social media giant Meta offer a glimpse into America's deep political divide — and how political operatives are working to exploit and adapt to it.
In paid posts on the world's largest social media platform, the country's two political parties are speaking to two separate and distinct Americas.Detailed targeting data from social media giant Meta offer a glimpse into America's deep political divide — and how political operatives are working to exploit and adapt to it.
But two Democratic campaigns — Texas gubernatorial candidate Beto O'Rourke and Senate hopeful John Fetterman in Pennsylvania — also sought out Rogan fans for a handful of their ads. They also specifically excluded fans of certain artists from seeing their ads, including rock acts — and outspoken conservatives — Kid Rock and Ted Nugent.
Instead, they targeted people who eat at Chick-fil-A and Cracker Barrel and shop at outdoors stores like Cabela's and Bass Pro Shops. Republicans also targeted people interested in college and professional sports news, including ESPN, Barstool Sports and channels devoted to SEC and Big 10 football.people from seeing their ads based on athletic interests. NASCAR and deer hunting were two of the top three exclusion categories among the ads Axios examined.
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