In the days leading up to the 23rd Latin Grammy Awards, Colombian guitarist and singer-songwriter Juanes partnered with several brands — including Apple Music, Universal Music Group, Dolby At…
and Mercedes-Benz — to preview his highly-anticpated new album. A select number of outlets, includingImmersive was one way to describe it. For the playback, Juanes had this reporter hop in the back of a Mercedes-Benz , to roam the surface streets of Las Vegas as several tracks from his new album — due for release early next year — blared through the car speakers.
“The song idea began from an article I read during the pandemic on the difficulty of maintaining private relationships, those that could not be known to the world, because of the challenges of seeing the other person,” said the Latin Songwriter Hall of Famer.
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