.ratty, the director of justinbieber's Seasons, discusses the making of the docuseries
Two years ago, director-producer Michael D. Ratner’s OBB Pictures moved into a new office space in West Hollywood — and its previous tenant just so happened to be Scooter Braun’s company, SB Projects. “I was there with a broker, and [Scooter] was like, ‘You better treat the space well, great memories here,’ ” Ratner recalls.
Ratner pitched himself to Braun as a director. Soon after, he was meeting with Bieber for the first time, and looking through clips with Joe Termini, who had already collected hours of vérité-style footage. Ratner is aware that the industry is “in a cluttered space of music docs, where everyone is trying to tell their story and connect to fans,” and he was firm on his disinterest in making a puff piece or commercial. “How do you [make it] feel different from the others?” he asks.
rehearsals. “How’s this for meta: You are going to see the premiere for this documentary in the documentary,” says Ratner. At the January premiere, YouTube staffers and insiders were buzzing about the series’ fifth episode, which aired Feb. 3 and is the longest of all, clocking in at nearly 15 minutes. “I’ve never made something before that each time gives me chills,” says Ratner of the episode, in which “nothing was off limits,” as Bieber discusses addiction, depression, his health scares — and most importantly, how he sought help. “People don’t know how serious it got,” says Bieber in the episode.
With the 10th and final episode set to air on Feb. 26, Ratner assures Bieber will never really be away from the cameras — he never has been. “That’s,” jokes Ratner, noting that Bieber’s stadium tour kicks off May 14. “He and I are going to do stuff for life. We’re just getting started here.”
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