Justin Bieber x Vespa: A Scooter With Liberace Flair

The all-white, Justin Bieber edition of the Vespa Sprint offers a case study in bringing influencer-lifestyle heat to a durable good, writes Dan Neil

WHITER SHADE OF PALE A collaboration between Canadian pop star Justin Bieber and the Italian scooter brand Vespa , the Justin Bieber x Vespa package is available in the U.S. in 50cc and 150cc displacements of the company’s Sprint model lineup.Piaggio

executive at the company’s headquarters in Pontedera, Italy. Her assistant enters. “I’ve got Justin Bieber’s people holding. They want to talk collab.”Continue reading your article with

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