The company reportedly bought ad space for their products on Nickelodeon.
FDA bans sales of Juul e-cigarettes and vaping products“JUUL was, until recently, the dominant player in the vaping market,” reads yesterday’s official announcement. “The multistate investigation revealed that JUUL rose to this position by willfully engaging in an advertising campaign that appealed to youth, even though its e-cigarettes are both illegal for them to purchase and are unhealthy for youth to use.
“JUUL’s cynically calculated advertising campaigns created a new generation of nicotine addicts. They relentlessly marketed vaping products to underage youth, manipulated their chemical composition to be palatable to inexperienced users, employed an inadequate age verification process, and misled consumers about the nicotine content and addictiveness of its products,” added Tong, warning that, “The full public health ramifications of this misconduct are yet unknown.
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