The model teamed up with hairstylist Guido Palau for a photo project that leaves Gerber looking like you've never seen her before.
travels the world to create transformative looks for A-list celebrities, fashion houses like Miu Miu and Alexander McQueen, and magazine covers and editorials galore, he always makes sure to pop into a wig store or two. “Throughout my trips to different cities—Paris, New York, Milan—I look to buy wigs, but I never know what they’re for,” Palau says on a recent afternoon over Zoom. “When I see them, though, they’re little characters in their own right.
Working with his assistants, Palau put Gerber in each of the wigs and shot video of her with their iPhones, shaking the devices while doing so. They took screen grabs from the footage, then ran those images through an app. “I can’t even tell you what app it was,” Palau says with a laugh. “The whole thing was very lo-fi, very ad-hoc. The images were blurry and pixelated, which I really like. I sent them to Kaia to edit so she could dismiss anything she didn’t want.
The western theme for this look was key. “Those country singers from a different decade had an innocence to their whole persona, but their hair was always so extreme,” Palau says. “They think it’s ultra pretty and big, but it’s almost punk. The look has a perverseness to it.”Hidden Identities
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