The Karl Lagerfeld brand has unveiled its new “Future Legacy” store concept in London, featuring interactive displays, a “Karl-ism Machine,” and other elements that immerse visitors in the world of the late designer. The store boasts a futuristic atmosphere with high-tech elements like digital screens, 3D-printed mannequins, and a silvery Ferris wheel showcasing handbags.
for his incredible capacity for zingy quotes, which have been compiled in books and resurfaced by his brand stewards as “Karl-isms.”mimics the experience: Visitors can stand before it, press a red button on the “Karl-ism Machine” and see one of his iconic phrases magically appear.
To be sure, the late German designer figures prominently in the brand’s new “Future Legacy” store concept. Lagerfeld’s likeness looms in silvery profile over the staircase; bobble-headed dolls stare out from shelves, and his distinctive sketches, iconic runway looks and portraits are all pinned behind glass in an artful collage.
“It’s about creating a space where people can truly engage with the brand, feel inspired and walk away with an experience that resonates on a deeper level,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld.The “image wall,” magic mirror and other elements “allow customers to immerse themselves in Karl’s world and experience firsthand the creativity, innovation and playfulness that have always defined who we are,” he said.
Materials range from engineered stone, cement and plaster to polished chrome, brushed steel, corrugated steel and upcycled acrylics. High-tech elements include floor-to-ceiling digital screens broadcasting the brand’s latest campaigns, 3D-printed mannequins made of recycled plastic, and a silvery Ferris wheel-like contraption that displays handbags in the stairwell leading to the lower-ground level dedicated to menswear.The Regent Street store boasts the largest spectrum of Karl Lagerfeld collections, including ready-to-wear, bags, accessories, jewelry, footwear, beachwear, sleepwear, fragrances, books and dolls.
Karl Lagerfeld Fashion Store London Interactive Displays Futuristic Design
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