.karliekloss has partnered with five Roblox community designers to help expand and elevate their individual work and spotlight digital fashion.
, and I truly believe that digital fashion will play a huge role in the evolution of the industry,” said Kloss, the 29-year-old fashion model and entrepreneur. “Roblox and its community of digital designers are revolutionizing how people express themselves online, uninhibited by the limitations of the physical world.can be,” she told WWD Monday.
“I love gaming. My three sisters and I would always play every video game growing up, and there were very few female characters and very limited fashion to play with and buy.” She said that’s why she believes so strongly in STEM and that Kode with Klossy, the free coding camp she founded in the U.S. for girls aged 13 to 18, exists, to create pathways for young women to learn technical skills to build whatever they’re passionate about.
During COVID-19, Kloss spent a lot of time learning the Roblox platform and the designers and meeting and getting to know them and their design process. “Some of the designers have been on the platform since they are eight years old,” she said. They are now designing garments and making thousands if not millions of dollars. She said the creative community earned more than $500 million in 2021. Roblox began in 2006.
After meeting with a number of community creators, Kloss hand-picked each designer for the collaboration, and over the past several months has supported each of them to help bring their visions to life. Designers created their collections using the platform’s cutting-edge Layered Clothing technology that powers hyper-realistic and inclusive clothing that fits any avatar body type. Sales from every piece that’s sold goes directly to the creators.
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