With heightened awareness about health and hygiene surrounding COVID-19, KFC's classic tagline isn't going over well.
The international chicken chain recently removed a new ad that had just started running in the U.K and online after viewers felt it was insensitive to hygiene concerns amid the ongoing coronavirus pandemic.
Set to the romantic"Nocturnes" suite by Frederic Chopin, the ad titled"Piano" is a series of one closeup after another of customers licking their fingers after eating fried chicken. One couple even licks the fried chicken grease off of each other's fingers. Another man licks his finger and then turns the pages of a newspaper ...
As of Friday, 63 people had complained to the U.K.'s Advertising Standards Authority, a spokesperson told TODAY Food, about the ad that first aired in February. Whether KFC had plans to air the commercial in the U.S. remains unclear, as a representative from the chain was not immediately available for comment Friday.Story continues"Slap a red filter on this, put a"DANGER: COVID-19" label at the top, add thriller soundtrack and you'll have yourself a scary and disguisting COVID-19 trailer instead," one person wrote in the ad's Youtube comments.
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